2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

LEGO Group and Cartoon Network: Building Future Fans

Saturday, March 12
12:30PM - 1:30PM

Austin Convention Center
Room 12AB
531 E 4th St


Over the last several years, two of the most creative names in the kids space, LEGO Group and Cartoon Network, have found themselves naturally drawn together to partner on new ways of telling stories to their shared audience. At this panel, learn how these two companies, driven more by their cultures of collaboration and experimentation than by any overt business objective, worked together to build a smash hit (Ninjago) and in just a year jointly created the multiplatform toy/digital/shorts property, Mixels.

This session is part of Convergence Programming at SXSW 2016 and open to all Film, Interactive, Gold, and Platinum badgeholders. If this session is scheduled on Monday, March 14 or Tuesday, March 15, then it is also open to all Music badgeholders.

Hashtags: #sxsw #LEGOCN


Jill  Wilfert at SXSW

Jill Wilfert

VP Global Licensing & Ent

LEGO Company

Jill Wilfert began her LEGO® career over 26 years ago, during which time she has held a variety of positions within the company’s U.S. and global marketing teams. She has been a key driver of the c...

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Michael Moynihan at SXSW

Michael Moynihan

VP Mktg


Michael Moynihan is Vice President of marketing for LEGO Systems, Inc. His 20+ years of consumer marketing experience guides his leadership of the U.S. marketing effort for the world’s second large...

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Michael Ouweleen at SXSW

Michael Ouweleen


Cartoon Network

Michael Ouweleen is Chief Marketing Officer for Turner Broadcasting System’s Cartoon Network, Adult Swim and Boomerang. One of the brand’s key creative drivers for the last 17 years, Ouweleen provi...

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Tramm Wigzell

VP, Cartoon Action Adventure

Cartoon Network

Tramm Wigzell is Vice President of Multi Platform Development for Cartoon Network Studios. Tramm grew up in rural Georgia, then moved to Los Angeles to work on the filming of “Titanic” He joined ...

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