Insights on Building Great Digital Products
Friday, March 11
12:30PM - 1:30PM
110 E 2nd St
In a world where the interface defines a user’s experience more than the technology underneath, designers play a crucial role in creating digital products. What are the psychological barriers and opportunities for product leaders? What core principles are shared across engaging products? How do you empower design throughout the process? How do you define your product’s MVP? From defining the problem to experimenting, instrumenting and shipping your solution, Scott will lead a Q&A discussion and share lessons learned from founding Behance, rebooting Adobe’s mobile product strategy and working with a variety of start-ups in building digital products.
Scott Belsky is an entrepreneur, author, investor, and is a General Partner at Benchmark. Previously, Scott served as Adobe's Vice President of Products, rebooting Adobe's mobile product strategy a...Show the rest
Scott Belsky is an entrepreneur, author, investor, and is a General Partner at Benchmark. Previously, Scott served as Adobe's Vice President of Products, rebooting Adobe's mobile product strategy and leading Behance, the leading online platform for creatives to showcase and discover creative work. Scott co-founded Behance in 2006, and served as CEO until Adobe acquired Behance in 2012. Millions of people use Behance to display their portfolios, as well as track and find top talent across the creative industries. Behance also powers portfolio display for many of the top art and design schools and organizations around the world, as well as tens of thousands of personal websites via "Adobe Portfolio," Behance premium portfolio service.
Over the years, Scott has pursued other projects to help organize and empower the careers of creative people. These include 99U, Behance's think tank and annual conference devoted to execution in the creative world; and a popular line of organizational paper products that help organize creative people and teams.
Scott is also the author of the international bestselling book Making Ideas Happen (Portfolio Imprint, Penguin Books, April, 2010).