VR, AR and Digital Storytelling
Thursday, March 17
5:00PM - 6:00PM
Hilton Austin Downtown
500 E 4th St
No longer just the storylines of sci-fi fantasies, virtual reality and augmented reality are now contemporary technologies. Headset makers are solving the latency and pricing roadblocks to mainstream consumer adoption and the tech has truly arrived on the world’s stage. Now that everyone is watching, what content needs to be created to get users to not only mount the headset, but purchase one? How will marketers and content creators tap into VR and AR to create transformational brand experiences both digitally and for onsite activations? Our panel of experts discuss AR, VR and the potential to become the most impactful storytelling tools of today and tomorrow.
Greenlit Content LLC
Videogame and esports writer for Fortune Magazine.
Dir of Studio Business, Strategy, Operations
Lorraine Bardeen leads Strategy, Business, and Commercial and Media Partnerships for Microsoft HoloLens and Windows experiences. She and her team work closely with development studios to craft grou...Show the rest
Lorraine Bardeen leads Strategy, Business, and Commercial and Media Partnerships for Microsoft HoloLens and Windows experiences. She and her team work closely with development studios to craft ground-breaking experiences for Microsoft HoloLens across genres and audiences and to build a rich content portfolio that will inspire creativity and innovation in this new medium. She also helps set the long term strategic roadmap for both Microsoft HoloLens and Windows experiences across many types of devices – both created by Microsoft and created by partners across industries. Previously, Lorraine led the Microsoft IoT (Internet of Things) Business Group for Europe, Middle East, and Africa, during which time she drove business strategy, partnerships, marketing, and distribution channels. During this time she lived in England but spent much of her time traveling across Europe to work directly with partners and customers building their businesses around IoT and embedded systems in manufacturing, healthcare, and retail. Earlier in her time at Microsoft, she focused on next-generation licensing strategy, working across the company to create and pilot the first set of software-as-a-service business models. Lorraine started her career in corporate and real estate finance and consulting at PricewaterhouseCoopers in NYC after graduating from Cornell University. She lives in Seattle USA with her family.Hide the rest
A leader in creating, marketing and distributing compelling transmedia entertainment to "the best available screen," Michele Martell has been at the cutting edge intersection of media and technolog...Show the rest
A leader in creating, marketing and distributing compelling transmedia entertainment to "the best available screen," Michele Martell has been at the cutting edge intersection of media and technology for the last two decades.
With a background in entertainment and intellectual property law, and a desire to connect passionate fans with innovative storytelling, Michele has helped bring The Muppets to videogames, The Foo Fighters to movie screens in live 3D, and the short stories of F. Scott Fitzgerald to ebooks.
Michele co-founded the digital theatrical distribution company, The Bigger Picture, and its family theatrical matinee program, Kidtoon Films, and then ran that business as the COO of what became the Cinedigm Entertainment Group, marketing and releasing more than 200 theatrical events. She has served as VP Business Affairs & Business Development for The Jim Henson Company, General Counsel and Chief Operating Officer of Sabella Dern Entertainment, and SVP and COO of Cinedigm Entertainment Group.
Most recently, Michele was VP of Kids and Family Entertainment for WWE.
In 2012, Michele and her partners at SD Entertainment established the first stereoscopic 3D and VR film curriculum in the US, launching the UT3D film school program with the University of Texas, Austin. In addition, the team established North America's first permanent turn-key 3D production facility with The Moody Theatre at Austin City Limits Live, in Austin.
Michele is on the Development Council for the Denius-Sams Gaming Academy at the University of Texas, at Austin, run by industry leader Warren Specter. Michele is active in the kids entertainment business and was a 2013 nominee for the Women in Toys Wonder Woman Award, and serves on the WiT Legal Committee. Michele obtained her JD from UCLA School of Law, and her undergraduate degree from Pomona College.
Pres & CEO
Landmark Entertaiment Group
Tony Christopher, CEO/President and Founder of Landmark Entertainment Group, has overseen the management of the company since its inception in 1980. He has enjoyed success in both the creative and...Show the rest
Tony Christopher, CEO/President and Founder of Landmark Entertainment Group, has overseen the management of the company since its inception in 1980. He has enjoyed success in both the creative and business aspects of the entertainment industry since graduating from California Institute of the Arts with a B.F.A. in theatre and dance. Prior to forming Landmark Entertainment Group, Mr. Christopher worked at the Walt Disney organization creating and managing various live stage spectaculars and attractions. He went on to perform on Broadway and television, working with such stars as Liza Minnelli, Goldie Hawn, Howard Keel, and Jane Powell.
Tony is a recognized creator, designer, and producer of unparalleled indoor and outdoor themed entertainment attractions. For over three decades, Mr. Christopher has played the important role of the creative force behind these projects or the executive producer, supervising each to its completion. Famous theme park attractions such as “The Adventures of Conan,” “King Kong,” “Jurassic Park: The Ride,” “James Bond: A License To Thrill,” “Ghostbusters,” “Terminator 2:3D”, and “The Adventures of Spider-Man”. He has also worked with Mick Jagger and Michael Jackson conceiving amazing rock theatre and a music based theme park.
Mr. Christopher is an experienced live entertainment producer and creator, a Tony voter, and an active member of the League of the American Theater Producers, co-producing the long running Broadway hit, “Jekyll and Hyde,” as well as “Sherlock’s Last Case,” starring Frank Langella, and the 1992 Tony Award - winning “Tru” starring Robert Morse. He produced, directed and choreographed the 20th Anniversary National Tour of “Jesus Christ Superstar” starring the original motion picture stars Ted Neely and Carl Anderson. Touring for four years and grossing over $140 million dollars. As a director Mr. Christopher was honored with a Grammy Award nomination for Best Music Video in 1986.Hide the rest