VR, AR and Digital Storytelling
No longer just the storylines of sci-fi fantasies, virtual reality and augmented reality are now contemporary technologies. Headset makers are solving the latency and pricing roadblocks to mainstream consumer adoption and the tech has truly arrived on the world’s stage. Now that everyone is watching, what content needs to be created to get users to not only mount the headset, but purchase one? How will marketers and content creators tap into VR and AR to create transformational brand experiences both digitally and for onsite activations? Our panel of experts discuss AR, VR and the potential to become the most impactful storytelling tools of today and tomorrow.
Presenters
John Gaudiosi
Co-Founder
Greenlit Content LLC
Videogame and esports writer for Fortune Magazine.
Lorraine Bardeen
Dir of Studio Business, Strategy, Operations
Microsoft
Lorraine Bardeen leads Strategy, Business, and Commercial and Media Partnerships for Microsoft HoloLens and Windows experiences. She and her team work closely with development studios to craft grou...
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Michele Martell
CMO
SD Entertainment
A leader in creating, marketing and distributing compelling transmedia entertainment to "the best available screen," Michele Martell has been at the cutting edge intersection of media and technolog...
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Tony Christopher
Pres & CEO
Landmark Entertaiment Group
Tony Christopher, CEO/President and Founder of Landmark Entertainment Group, has overseen the management of the company since its inception in 1980. He has enjoyed success in both the creative and...
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