2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Mobile Deep Linking: Let's Talk About Apps, Baby

Friday, March 11
5:00PM - 6:00PM

JW Marriott
Salon D
110 E 2nd St

Between apps and the mobile web consumers have everything at their fingertips when they need it: maps, movie times, restaurant reviews... but how can they best work together to offer related content seamlessly?

Most apps, from the very specific (Yo.) to the universal (Google) have historically lived in their own silo and don't engage with one another intuitively or share information seamlessly. Companies like Vurb, URX and Google are working to let all of our apps play in the sandbox together using mobile deep linking. This panel discussion will address the whys and hows of creating an even better mobile experience through mobile deep linking and what it means for the future of mobile.

Hashtags: #sxsw #deeplink


Bobby Lo at SXSW

Bobby Lo

Founder & CEO


Bobby Lo is the Founder and CEO of Vurb, a technology company changing the way people search and communicate on mobile devices. With over 1.5M apps to discover and the need to constantly switch bet...

Show the rest

Conor Dougherty

Technology Correspondent

The New York Times

Dougherty is a Reporter for The New York Times in San Francisco, covering the Technology Industry, Silicon Valley and Google.

Dougherty's move to The New York Times was announced in May 2014. He...

Show the rest

Danny Bernstein

Dir, Prod Partnerships - Integrations


Danny Bernstein leads Global Integration Partnerships at Google within the Product Partnerships organization. Bernstein's team, Integration Partnerships, handles API partnerships with consumer apps...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo