2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Peeling Back the Layers Between Artist and Fan

Thursday, March 17
5:00PM - 6:00PM

Austin Convention Center
Room 15
531 E 4th St

Streaming is one thing, but the other great disruption that digital has brought to the artist/fan relationship is the peeling back of the layers between artist and fan, bringing them closer and more engaged with each other than they ever have been before.

From PledgeMusic, which sees itself as a marketing platform as much as a fundraising platform; to Spotify's BandPage sales integration, playlists and notifications; to Apple Music's Connect platform – distribution platforms are becoming points of engagement, and the data behind them a vital currency. This panel will unpick these layers, identify how they work, and what lies ahead.

Hashtags: #sxsw


Benji Rogers at SXSW

Benji Rogers



Benji Rogers is currently President of PledgeMusic, the global direct-to-fan company he co-founded in 2008 and ran as CEO until 2014. A public speaker, investor, and musician from London and New Yo...

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Sammy Andrews at SXSW

Sammy Andrews

Music Futurologist & Strategic Advisor to Music Industry

Strategic Advisor To Music Industry & Director Entertainment Intelligence

Sammy Andrews has a long history at the forefront of the digital landscape. Having gained a 360 degree view of the musi...

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Scott Cohen at SXSW

Scott Cohen


The Orchard

Scott Cohen is the co-founder of digital distribution pioneer The Orchard. The Orchard is the largest digital distributor in the world with offices in more than 25 countries. As a well-recognized ...

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Steve Mayall at SXSW

Steve Mayall

Co-Founder & MD

Music Ally


Music Badge, Platinum Badge, Artist Wristband
Event Type
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