Like a Boss: Track Success with Google Analytics
Are you constantly pressured to prove success on your website, but not exactly sure where to start? Many people put the most basic tracking code on their websites and call it a day. Then they come to realize they’re missing the key metrics that align with the real business objectives.
In this session, you'll understand how to make a measurement plan and deploy tags for an actual website using Google Analytics and Google Tag Manager. By the time you leave the room, you’ll know how to track success on your website like a boss!
You should have a general understanding of Google Analytics. Google Tag Manager experience is a plus, but not required. Bring a laptop!
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Presenters
Eric Chun
VP, Strategic Analytics Dir
FCB
Eric is a Manager at FCB Chicago currently overseeing analytics and strategy across the Healthcare portfolio including Johnson and Johnson, Biogen, and Humana. During his 10+ year career as both a...
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Isaac Abramowitz
Business Analyst
FCB
Isaac is a seasoned business analyst specializing in digital project management, development and strategy. In addition to digital project implementation and insights, he works with some of FCB's wo...
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