Ted Cardenas’ passion for consumer electronics began in high school, when he started a summer job at Sound and Service in Carroll, Iowa. There he learned the fundamentals of the car audio business, which evolved into a 20+ year career in the CE industry.

Today, as vice president of marketing for Pioneer’s Car Electronics Division, Ted is responsible for overall brand strategy, sales initiatives, promotional activities and advertising. He and his team focus on educating consumers about Pioneer's in-vehicle connectivity solutions, including safety features and touch-free technologies.

Ted began his career at Pioneer as a product specialist, quickly rising through the ranks of both the product planning and marketing departments. Ted is an active member of the CEA Automotive Electronics Division Board and recently joined the Connected Car Council.