2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Lose the Spam with Omnichannel Experiences!

Monday, March 14
3:30PM - 5:30PM

Hilton Austin Downtown
Room 616AB
500 E 4th St

How much of what you receive from brands is really tailored for you? Me neither... But you’ve probably been using their services for years, leaving behind swathes of data that should be helping brands make your life better. Consumers are getting more and more impatient with irrelevant messaging. And with the arrival of tech such as Beacons and the physical web, it’s critical we stop spamming, and start treating customers as people, not segments. In this highly interactive ‘doing-things’ session, we’ll create an entire brand data ecosystem, showing how you can build up uniquely detailed pictures of customers, and engage them as people, not segments, for the first time!

RSVP

Hashtags: #sxsw #killspam

Presenters

Tim Dunn at SXSW

Tim Dunn

Dir of Strategy

Isobar





Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Format
Event Type
Sessions
Level
Advanced
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo