2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Generation Z and Gender: Beyond Binaries?

Friday, March 11
3:45PM - 4:45PM

Hilton Austin Downtown
Salon J
500 E 4th St


Generation Z—today’s teenagers, born after 1995 through 2003—has grown up in a world of unprecedented gender fluidity. Same-sex marriage is now a fact, transgender models walk runways, and Miley Cyrus says she doesn’t “relate to what people would say defines a girl or a boy.” In an original survey of 1,000 12- to 19-year-olds, J. Walter Thompson Intelligence found that 81% agreed that gender doesn’t define a person as much as it used to.

What does this mean for brands? Drawing on new data, we speak with innovators from creative industries about evolving attitudes on gender and an age-old teen desire: the quest to find an identity that feels authentic.

Hashtags: #sxsw #GenZGender


Arabelle Sicardi at SXSW

Arabelle Sicardi


Given the title "The Thinking Woman's Beauty Writer" by New York Magazine and "Tumblr's Beauty Oracle" by PAPER Magazine, Arabelle is the go-to queer kid on the scene reporting on beauty, celebrity...

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Becca McCharen at SXSW

Becca McCharen

Founder & Designer


Becca McCharen is the CEO and founder of architectural fashion label Chromat.

Chromat began as an extension of designer McCharen’s degree in architecture. Chromat’s structural language is the fo...

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Shepherd Laughlin at SXSW

Shepherd Laughlin

Dir of Trend Forecasting

J Walter Thompson Intelligence

Shepherd Laughlin leads content and research for the Innovation Group, the futurism, thought leadership and trends unit of J. Walter Thompson Intelligence. In this role he has published reports on ...

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Tyler Ford at SXSW

Tyler Ford

Writer/Speaker/Media Personality

My Friend Tyler

Crowned one of the best social media stars of 2015 by MTV and one of Dazed's 100 visionary talents shaping youth culture in 2016, Tyler Ford is a 25-year-old agender writer, speaker, and media pers...

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