2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Human Experience: Bridging CX and UX

Saturday, March 12
3:30PM - 5:30PM

Hilton Austin Downtown
Room 616AB
500 E 4th St

Got separate UX or CX practices at your organization (or none at all)? The most innovative companies are merging UX design practices with CX practices to identify and improve existing interactions and reinvent Transformative Human experiences that deliver new value.

In this hands-on workshop, participants will use their common experience registering for and attending SXSW as the backdrop for learning how to combine the "what" quantitative data (traditional CX tools) with the "why" and "how" that comes from Design Theory (cornerstone of UX), and gain a more thorough voice of customer, document real customer need, create a human journey map, and identify and prioritize opportunities.


Hashtags: #sxsw #BridgeCXUX


Leah Buley

Principal Analyst Serving Customer Experience Professionals


Susannah Sulsar at SXSW

Susannah Sulsar

Dir Customer Experience Mktg


Every marketing team needs a data strategist who is also the champion of the customer: Someone who knows their customer and program data inside and out.

I have 20 years experience using custo...

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