2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

@TwitterSports: The Power of Now

Saturday, March 12
11:00AM - 12:00PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

Twitter is the premier second screen experience for fans while watching live sports on TV. But what are the most innovative ways those in the sports industry can engage their audience on Twitter as a compliment to live TV?

Danny Keens, Twitter’s Head of Sports Partnerships in North America, will sit down with Mashable Senior Sports Reporter Sam Laird to discuss how leagues, teams, athletes, media and brands can engage fans on Twitter during live events. Topics will include the evolution of native video on Twitter; Periscope/Vine best practices for sports; GIFs and Twitter's recent launch of Moments: https://blog.twitter.com/2015/moments-the-best-of-twitter-in-an-instant-0.

Hashtags: #sxsw #TweetSport


Danny Keens at SXSW

Danny Keens

Head of Sports Partnerships North America


Danny oversees sports partnerships for Twitter in North America. Prior to his current role, he was Director of Media Partnerships in Australia overseeing the TV, music, sports, government and journ...

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Sam Laird

Sports Reporter

Mashable Inc


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