Latest Trends and Tips in YouTube Monetization
Thursday, March 17
3:30PM - 4:30PM
Austin Convention Center
531 E 4th St
Over 7 million UGC videos are uploaded to online networks daily. The most popular videos use music. Most creators don't pay for their soundtracks, as millions of people are making videos with their smart phones and most are using music for "free". This is a tremendous opportunity to monetize a new category. Find out more about this growing revenue stream that leverages the power of the-masses-as-filmmakers, looking for music to soundtrack their video creations. You'll walk away with an understanding of the flow of money, the importance of meta-data, how music gets ingested & more.
VP of Music
Dana Shayegan is the Vice President of Music at the premium content network, Studio71 (formerly Collective Digital Studio). Studio71 operates one of the largest networks of independent music channe...Show the rest
Dana Shayegan is the Vice President of Music at the premium content network, Studio71 (formerly Collective Digital Studio). Studio71 operates one of the largest networks of independent music channels on YouTube, averaging 500 Million streams per month across a wide variety of genres including Electronic Dance Music (EDM), Hip Hop, Pop, Caribbean, and World Music. Dana and his team work on the development, management, and monetization of artist, record label, and music curation channels. In a time where piracy and unauthorized uploads are rampant and records sales are declining, Studio71provides artists with the ability to track their copyrighted works and monetize via advertising - a key revenue stream for independent artists, labels, and publishers. Key clients include the world’s most subscribed indie band, Boyce Avenue, two of the fastest growing channels in EDM - No Copyright Sounds and Trap City, singer/songwriter William Singe, and many more. Prior to his role at Studio71, Dana developed and managed the Scion A/V record label and online radio station.
Prior to his work at CDS, Dana co-founded the lifestyle clothing brand We Are Massiv. and played an instrumental role in music based lifestyle marketing efforts for the automotive brand Scion, including the brand’s critically acclaimed indie label Scion A/V, their online radio station Scion Radio 17, and numerous nationwide tours.
Dana was featured in Billboard Magazine as one of their Top 30 Music Executives Under 30.Hide the rest
Gray is an entertainment industry executive with over 15 years of experience in business and corporate development, strategic partnerships, licensing, marketing, and video strategy. As the founder ...Show the rest
Gray is an entertainment industry executive with over 15 years of experience in business and corporate development, strategic partnerships, licensing, marketing, and video strategy. As the founder of the Quarterlab network, Gray advises clients on video strategy, content programming, and copyright monetization. Quarterlab’s clients include Lil Wayne, Nicki Minaj, Run The Jewels, Killer Mike, Rap Grid & many more.
As a consultant, Gray has worked with companies such as Google, Scion, The Blueprint Group, CD Baby, Rap Grid, Rumblefish, and Kill Rock Stars. Prior to founding Quarterlab, Gray served as Senior Vice President of Business Development for CD Baby, the world’s largest all-independent music store online.Hide the rest
Head of Content Strategy at Rumblefish
Is Head of Content Acquisition at Rumblefish, with background experience in finance and then hanging it entirely up to consecrate his time to music, led him through the early 2000s embracing digita...Show the rest
Is Head of Content Acquisition at Rumblefish, with background experience in finance and then hanging it entirely up to consecrate his time to music, led him through the early 2000s embracing digital distribution with companies like IODA and The Orchard while also Co-Founding reapandsow, a record label and music distributor, it was a natural progression to move to a Music Technology Company like that of Rumblefish. His knowledge of the complex rights associated with music sync licensing helps with operating through the new landscape of the music business by helping to identify alternative revenue sources for Master & Publishing rights holders.
Rumblefish is the world leader in music micro-licensing and YouTube monetization. Its micro-licensing platform allows social video networks, video applications and marketplaces to offer music functionality on web, tablet and mobile offerings, providing access to the world’s largest copyright-cleared music catalog of more than 5 million copyrights. The company makes music for online social video easy and legal, and has had over 65 million videos use its music tracks, resulting in 1.4 billion YouTube views per month and millions of dollars in royalties for its artists. Rumblefish clients include YouTube, Shutterstock, Google, Vimeo, Animoto, SocialCam, Tango, and WeVideo; and partners include CD Baby and APM. The company has offices in Portland OR, San Francisco and Los Angeles.Hide the rest
CD Baby’s VP of Marketing, Kevin Breuner, has spent over 17 years working in the music business, both as an artist and an industry professional. A San Diego native, Kevin went east to attended Belm...Show the rest
CD Baby’s VP of Marketing, Kevin Breuner, has spent over 17 years working in the music business, both as an artist and an industry professional. A San Diego native, Kevin went east to attended Belmont University in Nashville, TN where he studied Music and Music Business. After college, he joined the Atlanta based band Smalltown Poets who later signed a recording contract with a major label under the EMI umbrella. Their self-titled debut album received critical acclaim selling over 200,000 copies and landing the guys with a Grammy nomination plus multiple Dove Award nominations.
Kevin now lives in Portland, Oregon, home to great coffee, independent thinking, and 5 months of rain. He stays active in the music industry, managing CD Baby’s marketing efforts and hosting their popular DIY Musician Podcast, as well as within the local music scene. His band, Smalltown Poets (smalltownpoets.tv), just celebrated the release of their 7th studio album titled Christmas Time Again that was funded through a successful PledgeMusic campaign.Hide the rest