2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Creative Capital: Why Agencies Are Investing

Saturday, March 12
11:00AM - 12:00PM

Hilton Austin Downtown
Room 400-402
500 E 4th St


A select group of creative firms are going beyond traditional agency services and delving into the world of venture capital. This panel explores why and how creative firms invest, what strategies drive decision making, and the effect this new trend has on the industry at large. You’ll hear from agencies, investment firms, and startups at the forefront of this movement.

Featuring a venture capitalist who puts brand marketing at the center of portfolio strategy, two investors managing in-house funds, and an entrepreneur who has worked with an agency as an investor, the panel is geared toward entrepreneurs curious about this practice and the benefits it brings to an early stage company.

Hashtags: #sxsw #creativecap


Christopher Roan at SXSW

Christopher Roan

Dir of Biz Dev

Mother New York

Jessica Peltz-Zatulove


kbs+ Ventures

Liz Stinson

Staff Writer


Michael Duda at SXSW

Michael Duda

Founder, Managing Partner



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