2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Hook ‘Em: The Psychology of Persuasive Products

Monday, March 14
5:00PM - 6:00PM

JW Marriott
Salon FGH
110 E 2nd St

Our experts will teach you how to design products, websites, apps, and marketing campaigns using the science of human behavior. What was the psychology behind Slack becoming the dominant team app? Why was Whatsapp worth billions when dozens of messaging apps failed to get traction?

Successful websites and apps are habit forming. There are specific, brain-oriented approaches to attracting interest, signing up users, and keeping them engaged.

Our panelists will each have a short formal presentation, followed by a discussion open to the audience. This will be a session packed with actionable advice and takeaways that audience members can apply immediately to their own projects.

Hashtags: #sxsw #DesignMind


Nathalie Nahai at SXSW

Nathalie Nahai

Web Psychologist

The Web Psychologist Ltd

Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson).

The foremost expert in web psy...

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Nir Eyal at SXSW

Nir Eyal

Author Hooked: How to Build Habit-Forming Prod


Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companie...

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Roger Dooley at SXSW

Roger Dooley


Dooley Direct LLC

Roger Dooley is an author, international keynote speaker, and consultant. He is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley), and he writes ...

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Susan Weinschenk at SXSW

Susan Weinschenk


The Team W

Susan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. Her c...

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