2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Modern Manufacturing: Ideation Meets Production

Saturday, March 12
11:00AM - 12:00PM

Palmer Events Center
Room 4-5
900 Barton Springs Rd


75% of ideas never make it to the prototype phase. The new wave of manufacturing is about bridging users with ideas and manufacturers whose experience can help engineer a better product. Local manufacturing reduces the physical distance between ideation and production allowing for intimacy and iterative feedback in product creation. It is this closeness that empowers the mother of an epileptic girl to produce more functional medical garments at a factory to test in a local hospital. And two skateboarders to create a line of clothing for their skater community. Through the stories of 5 brands, we will show how using local resources to design products, better products are produced.

Hashtags: #sxsw #MakersRow


Matthew Burnett at SXSW

Matthew Burnett

Co-Founder & CEO

Maker's Row

Matthew Burnett is the CEO and Co-Founder of Maker’s Row, an online marketplace for American manufacturers with a network of over 9,500 manufacturers and 90,000 brands creating products in the USA....

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Tanya Menendez

Co-Founder & CMO

Maker's Row


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Event Type
SX Create
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