2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

I’m Tired of “Doing Social Media": What’s Next?

Sunday, March 13
3:30PM - 4:30PM

Austin Convention Center
Job Market Stage
531 E 4th St

With the adoption of social media at most major corporations complete, a new problem is starting. Seasoned social media professionals need to define career paths for themselves, and their opportunities to do "just social media" fade quickly. Many companies do not have social leadership beyond the Director level and experienced employees find themselves topped out with nowhere to grow. Corporations lose because they lose digital native talent. Individuals lose because they are stuck making lateral moves. This panel discussion intends to explore the looming crisis, and discuss about what corporations and individuals can do about it.

Hashtags: #sxsw #NextInSM


Katy Kelley at SXSW

Katy Kelley

SVP/Creative Culture & Global Mktg

Ruder Finn

Katy Kelley is a communications and marketing professional that focuses on creative strategy with a digital slant. With over twelve years of agency experience, all in-house, Katy has been instrumen...

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Matthew Knell at SXSW

Matthew Knell

VP of Social Media & Platform Partnerships


Matthew Knell is a social media and audience development strategist, digital marketer, web technologist, and community evangelist with a long history designing, developing, and marketing a wide arr...

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Sarah Cooley at SXSW

Sarah Cooley

Founder & Creative Dir

simply curated

Sarah Cooley is the Founder and Owner of Simply Curated, a candle company based in Grand Rapids, MI.

After working as a social media professional in New York City for 5 years, Sarah started an ...

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Tammy Gordon at SXSW

Tammy Gordon

Founder & Partner

Verified Strategy

Tammy Gordon is the founder of Verified Strategy, a full service communications agency specializing in social and digital strategy for C-Suite professionals. She also serves as a mentor at 1776, ad...

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