The New Marketing of Brands: Body Image and Gender
Friday, March 11
5:00PM - 6:00PM
Hilton Austin Downtown
500 E 4th St
Girls, boys, women and men in America are profoundly affected by body image and gender perceptions. Kids as young as five years of age express dissatisfaction with their body image. Images in the media, advertisements and fashion magazines, are some of the many factors that influence one’s perception. Can companies that are in the business of making money and selling products change the culture? New paradigms are emerging such as Always #likeagirl and Dove's Real Beauty campaigns that show promise. This panel will bring together experts in research and brand strategy to discuss best practices, what is realistic and doable.
Talk to Jess LLC
Considered this generation’s “Go to Authority” on women, girls and confidence, Jess Weiner believes that if we want to change culture, we have to work with the media makers, marketers, and influenc...Show the rest
Considered this generation’s “Go to Authority” on women, girls and confidence, Jess Weiner believes that if we want to change culture, we have to work with the media makers, marketers, and influencers who create the messaging.
She is a social entrepreneur and the CEO of Talk to Jess, a consulting and strategy firm that advises global brands on the issues facing today’s women and girls.
Her business acumen and expertise have given her an unprecedented seat at the table among key decision makers- not only to advocate meaningfully on behalf of women and girls but to drive an actual shift in the way media and entertainment engage with them.
With over 20 years of experience working in the field as a speaker, writer and educator, she’s authored two best selling books and has proudly served as Dove’s Global Self-Esteem Ambassador for nearly a decade.
Her recent TEDx Talk, “The Confidence Myth,” explores the messy, simple, and often overlooked truth about cultivating confidence.
She’s also an adjunct professor at USC's Annenberg School of Journalism where she teaches personal branding and entrepreneurship.
Jess was named by Forbes as one of the "14 Power Women to Follow" on Twitter.Hide the rest
Smart Girls at the Party
Brand Mgr TYLENOL®
Johnson & Johnson
Vivian Odior is a Brand Manager of Consumer Brands at Johnson & Johnson. Her work has included developing messaging and content for brands such as LUBRIDERM®, CLEAN & CLEAR®, TYLENOL®, and MOTRIN®....Show the rest
Vivian Odior is a Brand Manager of Consumer Brands at Johnson & Johnson. Her work has included developing messaging and content for brands such as LUBRIDERM®, CLEAN & CLEAR®, TYLENOL®, and MOTRIN®. Over the years, Vivian has infused her personal passion for reflecting and embracing one’s true and imperfectly, imperfect self into the world of Marketing. Specifically her work on the CLEAN & CLEAR® See The Real Me and TYLENOL® #HowWeFamily Campaigns have focused on embracing the strength and individuality of girls and of the modern family. Vivian’s passion for empowering and equipping young women with the courage to embrace themselves and to approach life with tenacity is also channeled through her work in communities including hosting workshops, speaking engagements and volunteering with organizations such as Girls Inc., Synchronicity Theatre, Dove Self Esteem Workshop, and hosting her own programs such as Little Lady Luncheons. With 6 young girl cousins under the age of 16, it has become Vivian’s personal mission to ensure that businesses like Johnson & Johnson CAN be profitable while positively impacting culture and self-perceptions.Hide the rest
Yalda T Uhls
Yalda T. Uhls PhD is an award winning child psychology researcher and an expert in how media affects children. Her new book, Media Moms & Digital Dads, which was an Amazon #1 New Release in Child ...Show the rest
Yalda T. Uhls PhD is an award winning child psychology researcher and an expert in how media affects children. Her new book, Media Moms & Digital Dads, which was an Amazon #1 New Release in Child Psychology, distills peer-reviewed academic research focused on the impact of technology on children, breaking down these complex issues in a friendly, accessible fashion. Yalda also works with Common Sense Media, the national non-profit. Dr. Uhls’ research with UCLA (featured in media outlets such as the NY Times and NPR) focuses on how older and newer media impacts the social behavior of preadolescents. In her former career, she was a movie executive at MGM and Sony. Most importantly, she is a mom of two digital teens (a boy and a girl). Visit yaldatuhls.com to learn more about her work.Hide the rest