2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Niche to Movement to Mainstream: How Cultures Grow

Sunday, March 13
2:00PM - 3:00PM

Hilton Austin Downtown
Salon K
500 E 4th St

Why do certain cultural movements break out of niche beginnings to become pop culture powerhouses? In this session, Contagious and Lapiz will share research and thinking on two trends that have made the leap from local markets to global phenomena: hip-hop and food trucks. Using these two themes as a lens, we will unpack the factors that help small movements become mainstream. And perhaps more importantly, we'll talk about what this means for culture and the people, companies, and brands who seek to shape it.

Hashtags: #sxsw


Chris Barth at SXSW

Chris Barth



Chris Barth joined the Contagious Insider team as a strategist in 2014, after two years writing for Contagious Magazine and Contagious I/O. Working out of the Contagious New York office, Chris over...

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Diego Figueroa at SXSW

Diego Figueroa

SVP Strategy Dir


Currently being the SVP Director of Strategy and participation, Diego’s role is to expand the Lapiz offering, leveraging his expertise in crossculturalism and General Market. Also, strengthening th...

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