2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Do Musicians Still Need Record Labels?

Friday, March 18
12:30PM - 1:30PM

Austin Convention Center
Room 15
531 E 4th St

Record labels have traditionally been the gatekeepers between musicians and everyone else. With the rise of the digital industry, those gates are opening and going DIY has never been easier. We now have digital tools to record, produce and distribute music. We have digital tools to replace advances with crowdfunding. We have digital tools to communicate directly with fans. Is the era of the record label over? Can musicians be successful on their own terms? Is going DIY the right choice? We've assembled a team of music industry pros, who grew up in the digital era, to answer just that. We represent the voice of: tech, DIY musicians, managers, record labels and the future of the industry.

Hashtags: #sxsw #labelvsDIY


Ari Herstand at SXSW

Ari Herstand

Musician, Blogger

Ari's Take/Digital Music News

Most people now know Ari Herstand as the guy who helped them fly with their instruments. His Carry Your Instrument On The Plane… It’s The LAW blog post went viral and has been viewed over 300,000 t...

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Caren Kelleher at SXSW

Caren Kelleher


Sister Management

Caren Kelleher is the owner of Sister Management, a boutique artist management firm she originally founded as a passion project with (you guessed it) her sister. The firm proudly represents SXSW Mu...

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Patti Silverman at SXSW

Patti Silverman


SF MusicTech Summit

Patti Silverman has spent the last 9+ years in the space where music and tech converge. While at Columbia Records, she developed a reputation as an early proponent of music tech. To run marketing c...

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Paul Dryden

Prod Mgr

ATO Records


Music Badge, Platinum Badge, Artist Wristband
Event Type
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