Product Reviews: Best Practices for Journalists
Monday, March 14
9:30AM - 10:30AM
Hilton Austin Downtown
500 E 4th St
Let's talk about product reviews! When we want to buy a new phone, a PC, a camera, or a pair of headphones, we hit the web and start reading reviews. The professional journalists are pretty good at providing context, and sometimes their reviews are helpful. But sometimes they're totally infuriating. Why should we trust them? How are they testing those things anyway? How do they pick what to review? They're all biased and they play favorites, right? If you've ever wondered what goes into testing a consumer product and writing a review, this session will give you a peek into the process.
Editor in Cheif
Jacqui Cheng is the Editor in Chief of The Wirecutter and The Sweethome, an industry-leading network of consumer product review publications.
Sr Editor Prod
Michael Calore oversees all consumer product coverage in WIRED, including both the print magazine and the website.
Editor in Chief