2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How Crowdfunding Can Screw Your Distribution Plan

Saturday, March 12
12:30PM - 1:30PM

Austin Convention Center
Room 15
531 E 4th St

The Hollywood Reporter announced 1 in 3 Films at SXSW 2015 were made with Kickstarter. With the popularity of crowdfunding growing among indie films, how do filmmakers seeking wide distribution execute an engaging campaign strategy without jeopardizing future sales? And how are some filmmakers expanding the possibilities to take distribution opportunities into the own hands?

Join Sundance Institute's Missy Laney as she enforces a Truth-Only Chautauqua with Kickstarter Film Lead Dan Schoenbrun, Kristin Cooney Managing Director of & educational distributor RoCo Films, and Matt Grady Founder of theatrical distributor Factory25.

Hashtags: #sxsw


Dan Schoenbrun  at SXSW

Dan Schoenbrun

Film Lead


Dan has been a part of the independent film community for nearly a decade. He currently works as the Senior Film Outreach Lead at Kickstarter, where he’s helped filmmakers raise over $10mm for new ...

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Kristin Cooney

Managing Dir

Ro*Co Films Educational

Matt Grady at SXSW

Matt Grady


Factory 25

Matt Grady is the founder of Factory 25, an independent film distribution company launched in 2009. Factory 25 is a home for conceptually provocative narratives and documentaries. Grady’s mission i...

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Missy  Laney at SXSW

Missy Laney

Mgr #ArtistServices

Sundance Institute

Missy Laney has guided over 150 artists through successful Kickstarter campaigns totaling $8 million dollars since joining Sundance Institute in 2012, including Sean and Andrea Fine’s Oscar Award W...

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