If You Are in Advertising, You May Be a Racist
Saturday, March 12
5:00PM - 6:00PM
Hilton Austin Downtown
500 E 4th St
"The target audience is a 35–45 year-old white male" or "the target is a 28-year-old Hispanic woman." You know this brief, or something like it. You know how to use creative to speak to that exact person, and media tools to pinpoint that person's every move. What you don't know is that you may be contributing to the racial divide in America. From Ferguson to Baltimore to Charleston, the list goes on and on this year of instances when race has caused us to break down as a society. And while advertising cannot heal all, we pose the question: Can advertising start a conversation, and then start a movement that breaks down the race barriers instead of propagating them through hypertargeting?
Chief Strategy & Innovation Officer
Erin Swenson Gorrall
Group Planning Dir
As a Group Strategy Director at MullenLowe, Erin leverages primary research to truly understand what motivates the consumer. With a background in comms planning, she is always keeping the consumer’...Show the rest
As a Group Strategy Director at MullenLowe, Erin leverages primary research to truly understand what motivates the consumer. With a background in comms planning, she is always keeping the consumer’s relationship with media in mind. Erin believes that great media plans start with an unexpected insight that will change the trajectory of the campaign and give our clients an unfair advantage. She has over 10 years in the industry working on a variety of brands, including MINI Cooper, Burger King and Anheuser-Busch. Before coming to Boston, Erin was a planning director at Ogilvy & Mather Chicago, leading the SC Johnson home care business. She started her career in media at Crispin Porter + Bogusky.Hide the rest
Louie Moses is the Creative Director and President of Moses Inc. in Phoenix AZ. Fast Company magazine called Louie, "The poster child for creativity..." and Communication Arts called the agency, "T...Show the rest
Louie Moses is the Creative Director and President of Moses Inc. in Phoenix AZ. Fast Company magazine called Louie, "The poster child for creativity..." and Communication Arts called the agency, "The most creatively awarded agency in Arizona." Louie has won every major creative award including 7 Clios and 3 Emmy Awards. Louie has worked on such brands as Joe Boxer, Ben & Jerry's, US Airways, The GRAMMY Museum, Shutters Hotel on the Beach, Nintendo, Ubisoft and the Wii. Louie's garage band, Random Karma, has opened for many headliners playing in Phoenix like the Flaming Lips, Cracker, Roger Clyne and the Peacemakers, Robin Trower, Brett Micheal and Alice Cooper.
Louie was selected as Ad Person of the Year and Tourism Person of the Year. He is a 15 year member of the Art Director's Club of New York.Hide the rest
Thomas Allen Harris
Dir, Producer, Writer
Thomas Allen Harris is the founder and President of Chimpanzee Productions, a company dedicated to producing unique audio-visual experiences that illuminate the Human Condition and the search for i...Show the rest
Thomas Allen Harris is the founder and President of Chimpanzee Productions, a company dedicated to producing unique audio-visual experiences that illuminate the Human Condition and the search for identity, family, and spirituality. Chimpanzee’s innovative and award-winning documentary films and transmedia projects have received critical acclaim at International film festivals such as Sundance, Berlin, Toronto, FESPACO, Outfest, Flaherty and Cape Town and have been broadcast on PBS, the Sundance Channel, ARTE, as well as CBC, Swedish Broadcasting Network and New Zealand Television.
Mr. Harris’ latest film, Through A Lens Darkly: Black Photographers and the Emergence of a People, was awarded the 2015 NAACP Image Award for Outstanding Documentary Film, an Africa Movie Academy Award for Best Diasporic Documentary, and Fund for Santa Barbara Social Justice Award. Funded by the Ford Foundation, ITVS, the National Endowment for the Arts, and the Andy Warhol Foundation for Visual Arts, Through A Lens Darkly was released theatrically before its national PBS broadcast on Independent Lens in 2015. In 2009, Mr. Harris and his team launched the transmedia community engagement project, Digital Diaspora Family Reunion (1world1family.me) supported by the Fledgling Fund, the Rockefeller Foundation, the Corporation for Public Broadcasting, the Nathan Cummings Foundation, and the CrossCurrents Foundation. DDFR is a touring Roadshow and virtual gathering space where individuals are invited to explore the rich and revealing narratives found within their own family photo albums. Digital Diaspora creates communal linkages that underlie our common humanity while privileging the voices of people whose stories have often been absented, marginalized or overlooked.
A graduate of Harvard College Mr. Harris has taught at Yale, UCSD and the ICP. A published photographer, curator, and writer, Mr. Harris lectures widely on the use of media as a tool for social change.Hide the rest