2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Big Data Will Choose the Next US President

Sunday, March 13
11:00AM - 12:00PM

JW Marriott
Salon 5
110 E 2nd St

In 2012, political advertisers were just beginning to understand the power of data to shape and predict election outcomes. In 2016, big data analytics will influence billions of dollars in Presidential campaign spending. Hear from three of the biggest political influencers about their plans to use AI and big data to plan, execute, and measure multimillion-dollar election campaigns. Get insights from the director of politics at Rocket Fuel, the leading ‘programmatic’ media buying platform that will transact billions of dollars of campaign ad spending. Find out how big data will transform campaign spending and influence the upcoming US Presidential election.

Hashtags: #sxsw #16Election


Jaime Bowers at SXSW

Jaime Bowers

VP of Digital Advertising

National Media Research Planning and Placement (NMRPP)

Jaime Bowers is a Southern California native and an industry leader in the strategy, development and implementation of developing digital media buys. She joined the firm in 2006 and is the Vice-Pr...

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JC Medici at SXSW

JC Medici

Dir of Political Strategy

Rocket Fuel

JC Medici serves as Rocket Fuel's Director of Politics and Advocacy. He is the perfect embodiment of the saying: “If you do what you love, you'll never work a day in your life”. With over 14+ yea...

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Keegan Goudiss at SXSW

Keegan Goudiss


Revolution Messaging LLC

Keegan Goudiss is Digital Advertising Director for Bernie 2016. He has over ten years experience in managing digital efforts for Democratic campaigns and non-profits. Since joining Revolution Messa...

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Molly Schweickert at SXSW

Molly Schweickert

Dir of Digital

Cambridge Analytica

Molly leads Cambridge Analytica's digital advertising agency, overseeing the development of the company's digital marketing services and strategy serve clients across the political, non-profit, and...

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