2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Building a Philanthropic Fashion Empire: Do Good

Friday, March 11
12:30PM - 1:30PM

Westin Austin Downtown
Continental 3
310 E 5th ST

Fashion designer and CEO Kendra Scott shares the challenges and rewards of integrating giving back into your daily business. Driven by her stepfather’s inspiring message of “You Do Good,” Kendra sheds light on the importance of building real connections with your customers and employees. The benefit is mutual. Giving back builds loyalty, and a genuine connection with the consumer that drives business. A discussion and Q&A with Kendra Scott on her commitment to maintaining authentic connections both internally and on a local level as she nationally scales her business.

Hashtags: #sxsw #YouDoGood


Callie O'Neill at SXSW

Callie O'Neill

Fashion Writer

Marie Claire

Callie writes all fashion copy for Marie Claire and also represents the magazine at industry events and appointments. Previously, she was an editorial associate at Architectural Digest and a fashio...

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Kendra Scott at SXSW

Kendra Scott

Pres & CEO

Kendra Scott Design

Since beginning her company as a new mom with just $500, Kendra has led the brand to tremendous success. Today Kendra Scott is a multi-million dollar brand carried at topmost retailers like Nordst...

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