Transforming the Future: Advertising and the IoT Era
Friday, March 11
12:30PM - 1:30PM
Hilton Austin Downtown
500 E 4th St
Quick – to the DeLorean!
Pop culture’s portrayal of the future, and how advertising fits into it, is endless. But Back to the Future and others aside, what is advertising’s destiny?
Brian Wong, Kiip CEO, discusses the role marketing will take in the Internet of Things (IoT) era. While breaking this down by strategy, not screens, Brian introduces “connected moments”. These are instances when brands can add value across connected devices in our houses, cars and on our bodies.
Listeners learn actionable tips for real-time engagement to create mutually beneficial, brand-consumer relationships. The result: advertising people actually invite into their lives.
Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “mom...Show the rest
Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures, Digital Garage and others, the company has raised $15.4 million in funding to date.
Kiip has been listed by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List, and been named to the Dow Jones FasTech50 List. Called the youngest person to ever receive venture capital funding by CNBC and The Wall Street Journal, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, after skipping four K-12 grades.
He has been recognized with many awards for his accomplishments and leadership, including: the Top 20 Under 20 awards for all of Canada; Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and 18 Most Important People in Mobile Advertising; Forbes’ 30 under 30; Mashable’s Top 5 Entrepreneurs to Watch; iMedia 25; and the AdAge Creativity Top 50. Before starting Kiip, Brian led key publisher and tech partnerships at the social news website Digg.com, where he accelerated the company’s mobile presence by launching the Digg Android mobile app.Hide the rest