2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Transforming the Future: Advertising and the IoT Era

Friday, March 11
12:30PM - 1:30PM

Hilton Austin Downtown
Salon K
500 E 4th St

Quick – to the DeLorean!

Pop culture’s portrayal of the future, and how advertising fits into it, is endless. But Back to the Future and others aside, what is advertising’s destiny?

Brian Wong, Kiip CEO, discusses the role marketing will take in the Internet of Things (IoT) era. While breaking this down by strategy, not screens, Brian introduces “connected moments”. These are instances when brands can add value across connected devices in our houses, cars and on our bodies.

Listeners learn actionable tips for real-time engagement to create mutually beneficial, brand-consumer relationships. The result: advertising people actually invite into their lives.

Hashtags: #sxsw #moments


Brian Wong at SXSW

Brian Wong



Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “mom...

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