2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Innovation in Digital Music & Making Streaming Pay

Wednesday, March 16
2:00PM - 3:00PM

Austin Convention Center
Room 13AB
531 E 4th St


Given the intense media speculation around the value of streaming music to artists and writers, does the music industry need to encourage the innovation of more diverse music streaming offerings to drive mass consumer adoption? Legal digital music services have seen huge growth in the last two years amongst the price silos of freemium and $9.99. Could a greater range of streaming offerings boost this uptake in legal digital music, whilst ensuring revenue return for the entire value chain? This panel will debate the strengths and limitations of the business models of streaming services, the barriers faced by the industry in reaching mass market consumption and how we can make streaming pay.

Hashtags: #sxsw


Dan Cryan at SXSW

Dan Cryan

Sr Dir, Media & Content


Doug Imrie at SXSW

Doug Imrie



Charles Caldas at SXSW

Charles Caldas


Merlin BV

Brahim Ait Ben Larbi at SXSW

Brahim Ait Ben Larbi

Head of Legal & Global Digital Licensing

AMRA (American Music Rights Association)

Brahim qualified as a lawyer at City law firm Norton Rose before joining Warner/Chappell Music Publishing in January 2006. At Warner/Chappell, Brahim helped set up Warner/Chappell's pan-european d...

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