2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Better than Sync: Why Music Partnerships Work

Tuesday, March 15
3:30PM - 4:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

Often, music is used to sell an emotion, or worse, a brand -- but the result feels flat, the music in an advertisement or interaction is bland background music, even if the music itself is interesting otherwise!

We seek to get at real partnerships -- not those where exposure is traded instead of a deal that helps both sides, but partnerships where music is fully integrated into the idea and the project itself, deeply. These situations feel honest and true, and are the ones that have strong relationships between musicians, brands, and the fans who experience the relationship.

Hashtags: #sxsw #syncbetter


Jeremy Peters at SXSW

Jeremy Peters

Music Publishing Dir

Ghostly International

Jeremy Peters is the Director of Creative and Business Affairs for Ghostly Songs (http://www.ghostlysongs.com/). Since joining Ghostly in 2003 he's risen thru the ranks from intern to directing the...

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Robin Hofmann


Heardis! Corporate Sound


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