2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Designing Behavior Change at Scale

Monday, March 14
9:30AM - 10:30AM

JW Marriott
Salon FGH
110 E 2nd St

Pp46377

The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?

Hashtags: #sxsw #behavior

Presenters

Chris Risdon

Head of Design, Capital One Labs

Capital One

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Intermediate
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