2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: The Smokers Club

High Rollaz

Saturday, March 19
8:00PM - 8:10PM

Mohawk Indoor
912 Red River St


Listen to FUEGO


Adriel Ruiz moved to Dallas from the Bronx 11 years ago when he was 16 and started making music a year later. "At 18 and 19 he gained recognition as an opening act for Curren$y, Taylor Gang, Devin The Dude, Wu Tang, Chingo Bling, MMG, Mobb Deep, Smokers Club + More.

Jacob Rodriguez literally took the name Accomplice from the legal charges that put him in prison as a teenager, which is where he started writing. He started making music in his early twenties and released his debut,"Show Me the Money", in 2004. That was quickly followed up with "Total Silence" a year later and in 2007 by "My Life My Music", an album that was a significant step forward both lyrically and in terms of production. The album sold over 10,000 units and offered singles such as "No Llores," which showed up on urban dance charts.

After getting his feet wet as a teenager, Word Life continued playing shows and released music steadily. He also starte...

Show the rest

Hashtags: #sxsw


Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband
Event Type
Dallas, TX
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo