2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Beer n Tacos

Vee Tha Rula

Friday, March 18
9:05PM - 9:15PM

Austin Music Hall
208 Nueces St


Listen to Vee Tha Rula - Wheels Up (Prod by Dre Minor)

In 2010, Christian Deon Dean became the artist known as simply Vee Tha Rula, but the path to

his new identity was a complicated one. The journey began on the crime infested streets of

Grand Rapids, Michigan, where Christian Deon learned at an early age that life can be hard and

unforgiving. He credits his Mother for having the courage and the fortitude to get him and his

family out of Grand Rapids and make the move to Phoenix, Arizona when he was 12 years old, in

search of a better life.

"My Mother knew that if she didn't get me out of Grand Rapids, I may not make it through

my childhood," Vee explains. "The streets where I grew up were full of drugs, gangs, and

violence. It took a long time for me to get the old neighborhood out of my system, even after we

moved to Phoenix. All I knew was the street hustle". Vee had numerous bouts with the law as a

juvenile. His delinquency came to a head when...

Show the rest

Hashtags: #sxsw


Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband
Event Type
Grand Rapids, MI
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo