2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Under the Radar

Mass Gothic

Wednesday, March 16
7:30PM - 8:00PM


After nearly ten years as the creative force behind much-loved New York rock outfit Hooray For Earth, Noel Heroux had lost his way. “I was constantly cutting corners and phoning everything in,” he says. “I was super depressed. I was creatively frustrated. I was emotionally unavailable to the people I really really wanted to be there for—and no matter how much I cared, I just couldn’t change. But when I realized that I needed to end the band and just try again, my head cleared and the clouds parted. I’d been derailed somehow,” he adds. “So I allowed myself to return to the beginning.”

This year marks the release of Mass Gothic, the Massachusetts-bred, New York-based singer/songwriter’s self-titled Sub Pop debut. Written and recorded at home over four months during the winter of 2014-2015, it’s a stunning reminder of not just Heroux’s own remarkable talents as singer and songwriter, but how unbridled creativity can both so...

Show the rest

Hashtags: #sxsw


Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband
Event Type
New York, NY
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo