The film highlights the realities of armed service for young soldiers. The parody of iconic 80s Action Man toys, appears to be adverts for a new range of toys but the ‘adverts’ are in fact a dark satire on the reality of life and death in and after the army. The bleak but trenchant films showcase three new toys, PTSD Action Man (“with thousand-yard stare action”), Paralysed Action Man (“legs really don’t work”) and Dead Action Man (“coffin sold separately”). The films are an attempt to draw attention to the way the British Army targets teenagers in its search for new recruits while downplaying the often brutal repercussions in their advertising.

Director: Price James

Executive Producer: Myles Payne

Producer: Micki Pearlman, Alex Chamberlain, Hayley Williams

Screenwriter: Darren Cullen

Cinematographer: John Miguel King

Editor: Rob Simpkins

Production Designer: Jessica Ashman, Emma-Rose Dade, Emily Suvanvej

Sound Designer: Tom Deane

Music: Darren Cullen

Additional Credits: VFX Graphics: Jae Ho Hwang

Principal Cast: Matt Berry, Erika Enright, Tracy Gomez, Kym Riza, Kelly Hodges

Price James is a London based director of commercials and music videos.
His love of tangible and traditional film techniques makes his work unique and his personal comic energy always shines through.

Distributor: Myles Payne

Sales Agent: Fliss Hutcheson

Public Film Contact
Price James
Agile Films
pricejamesproductions@gmail.com
(020) 7000-2882

Publicity Contact
Fliss Hutcheson
fliss@agilefilms.com