2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: A2G

Modern Brand Love: How to Co-create and Have a POV

Saturday, March 12
9:30AM - 10:30AM

Hilton Austin Downtown
Salon K
500 E 4th St

Historically, brands trust agencies for predictable creative experiences: templates, formally trained talent, and multiple revisions to generate the sexiest message. For today’s millennial (and just plain human), these over-produced moments are no longer landing. Consumers want content for the people by the people. The proliferation of user-generated platforms has answered this demand. Yet, brands are still finding the courage and trust to partner with today’s self-made sensations. Using our panelists' journey to successful collaboration as a backdrop, let’s have an honest conversation about the dynamics hindering and helping the collective ability to earn impressions and shift perceptions.

Hashtags: #sxsw


Amy Cotteleer

Founder & CCO


Amy Cotteleer founded A2G in 2005 and in just 10 years has built an award-winning agency with a global reach that has worked with some of the world's leading brands—including Gap, Citibank, Samsung...

Show the rest

Devin Graham

Content Creator


'Ever since I was a little kid I was borrowing my parents camera's to get the shot that no one else could ... That resulted with several cameras busted ... I have continued this passion ever since!...

Show the rest

Heather Dahill

Dir & US Head, Social & Content


20+ year veteran in the financial services industry setting new standards for innovative and collaborative branded content.


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo