Presented by: A2G
Modern Brand Love: How to Co-create and Have a POV
Saturday, March 12
9:30AM - 10:30AM
Hilton Austin Downtown
500 E 4th St
Historically, brands trust agencies for predictable creative experiences: templates, formally trained talent, and multiple revisions to generate the sexiest message. For today’s millennial (and just plain human), these over-produced moments are no longer landing. Consumers want content for the people by the people. The proliferation of user-generated platforms has answered this demand. Yet, brands are still finding the courage and trust to partner with today’s self-made sensations. Using our panelists' journey to successful collaboration as a backdrop, let’s have an honest conversation about the dynamics hindering and helping the collective ability to earn impressions and shift perceptions.
Founder & CCO
Amy Cotteleer founded A2G in 2005 and in just 10 years has built an award-winning agency with a global reach that has worked with some of the world's leading brands—including Gap, Citibank, Samsung...Show the rest
Amy Cotteleer founded A2G in 2005 and in just 10 years has built an award-winning agency with a global reach that has worked with some of the world's leading brands—including Gap, Citibank, Samsung and Nintendo.
Amy's expertise is in helping clients harness the power of social and digital technology to amplify consumer experiences, while inspiring trial, conversion and sales. She has also been repeatedly recognized for her trailblazing work with influencers, which includes curating and producing award-winning branded content published throughout the social web.
In 2015, A2G was awarded Ad Age Small Agency of the Year for and Inc. Magazine has listed A2G several times as one of the fastest growing private businesses in America. Amy has been awarded every major industry accolade, including the prestigious Promo of the Year Award for her work on the (PRODUCT)RED launch. She has been featured in the Wall Street Journal, Los Angeles Times, O Magazine, USA Today, Event Marketer.Hide the rest
'Ever since I was a little kid I was borrowing my parents camera's to get the shot that no one else could ... That resulted with several cameras busted ... I have continued this passion ever since!...Show the rest
'Ever since I was a little kid I was borrowing my parents camera's to get the shot that no one else could ... That resulted with several cameras busted ... I have continued this passion ever since! There was never any other option, it was destiny, true love.'
'Everyone thinks that I just go out there and have fun, party and be a rock star, but the truth of the matter is what I do, it is work, it's a crazy amount of work, I absolutely love it, I'll keep doing it 'til the day I die.'Hide the rest
Dir & US Head, Social & Content
20+ year veteran in the financial services industry setting new standards for innovative and collaborative branded content.