2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Oracle Cloud

Programmatic Advertising in the Age of CX

Saturday, March 12
3:30PM - 4:30PM

Hilton Austin Downtown
Salon K
500 E 4th St

We’re in an era of highly personalized experiences – one in which we routinely exchange unique information for unique experiences, customization or "free" access to advertising content. However, advertising is at a crucial juncture, and the direction the industry takes will largely depend on the variables that compose effective campaigns and how we measure them – a process that is becoming increasingly difficult with the excessive amount of data available. In this session, we'll explore the current state of data, measurement and programmatic advertising, and where expectations have shifted as each generation embraces technology and brands in new ways.

Hashtags: #sxsw


Chris Victory

Sr VP, Strategic Partnerships & Business Dev


Christopher Drago at SXSW

Christopher Drago

Dir Global Media

Hewlett Packard Enterprise

Rebecca Kaykas-Wolff at SXSW

Rebecca Kaykas-Wolff

Dir of Prod Mktg


Rebecca Kaykas-Wolff is a marketing executive with more than 20 years of experience leading marketing teams and driving business strategy for businesses invested in digital success. Rebecca brings ...

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Rob Jayson

Chief Data Officer


Rob Jayson leads ZenithOptimedia’s worldwide data strategy, a role he assumed in 2012. A combination of continual innovation, robust analytics and tools development have allowed him to be instrumen...

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Wendell Wenjen

VP Business Dev



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