In a world saturated with media, it can be hard to make your social campaign stand out. Every week there is a new hash tag or another infographic that has its moment then disappears. When The Bully Project wanted to draw attention to the 13 million kids who are bullied every year, they partnered with Adobe to create a digital collaborative mosaic made up of pieces from artists around the world who shared their own experiences of bullying. Using examples from the Bully Project Mural, this session will give you insight into the best practices and challenges in raising awareness of your social cause while drawing the best from creatives in your community.