Presented by: Adobe
Creating Lasting Branding Systems
Saturday, March 12
12:30PM - 1:30PM
110 E 2nd St
Designing a visual branding system for 1 to 10 products can be a challenge but it can be achieved with a great team and some hard work. Imagine the challenge of designing a system for over 100 products that target different customers and are sold in different ways. How do you create a unique visual language that grows as new products are introduced and feels relevant year after year?
This session will talk about how to address these challenges while looking at the history and evolution of the Adobe branding system. Sonja will discuss how moving from selling boxed software to subscriptions changed everything and the difficulties of evolving a large system while staying modern and relevant.
Sr Experience Designer
Adobe Systems Inc
Sonja Hernandez is a Lead Senior Experience Designer in Adobe's Experience Design organization. Sonja works on the Brand team where she creates the logos, screens, and other visual stylings that fo...Show the rest
Sonja Hernandez is a Lead Senior Experience Designer in Adobe's Experience Design organization. Sonja works on the Brand team where she creates the logos, screens, and other visual stylings that form Adobe's brand. Sonja has worked on the packaging for Adobe's first hardware, Ink & Slide; creates environmental graphics for Adobe's offices; and volunteers for Adobe's pro-bono projects. Outside of the office, she teaches in the Graphic Design department at California College of the Arts. She is an avid typography and lettering enthusiast, and can often be found bicycling around the Bay Area in search of the perfect cup of coffee.Hide the rest