2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Adobe

Creating Lasting Branding Systems

Saturday, March 12
12:30PM - 1:30PM

JW Marriott
Salon E
110 E 2nd St

Designing a visual branding system for 1 to 10 products can be a challenge but it can be achieved with a great team and some hard work. Imagine the challenge of designing a system for over 100 products that target different customers and are sold in different ways. How do you create a unique visual language that grows as new products are introduced and feels relevant year after year?
This session will talk about how to address these challenges while looking at the history and evolution of the Adobe branding system. Sonja will discuss how moving from selling boxed software to subscriptions changed everything and the difficulties of evolving a large system while staying modern and relevant.

Hashtags: #sxsw


Sonja Hernandez at SXSW

Sonja Hernandez

Sr Experience Designer

Adobe Systems Inc

Sonja Hernandez is a Lead Senior Experience Designer in Adobe's Experience Design organization. Sonja works on the Brand team where she creates the logos, screens, and other visual stylings that fo...

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