Fluidity and Honesty: Gen Z and Identity in 2025
Friday, March 11
11:00AM - 12:00PM
Hilton Austin Downtown
500 E 4th St
Gen Z is the most ethnically diverse population in US history. More than two-thirds believe that gender does not define a person as it once did. And 81% say negotiating multiple online identities is life as usual. Gen Z is developing the largest identity departure from any previous generation, and this shift has significant implications for products and services over the next 10-20 years. Companies will have to not only accommodate these new identity structures, but also support, strengthen and participate in their evolution. In this talk, Jaclyn Suzuki will explore how Gen Z’s concept of identity will influence products & services in 2025, and how you can prepare for these “new norms” now.
Jaclyn Suzuki is a creative director at Ziba, with a specialty in trends and foresight. She leads Ziba creative teams to synthesize emerging cultural developments into forward-thinking design initi...Show the rest
Jaclyn Suzuki is a creative director at Ziba, with a specialty in trends and foresight. She leads Ziba creative teams to synthesize emerging cultural developments into forward-thinking design initiatives, that lead organizations into the future with confidence and an edge. Recently, Jaclyn developed strategic narratives to define what’s next for companies like Procter & Gamble and Intel, and for industries like blending and air care. She believes well designed solutions can change lives – perhaps even the course of history – and so always looks eagerly to the future for her clients.Hide the rest