Same Time Zone, Unique Challenges: Rio ‘16 Preview
Monday, March 14
11:00AM - 12:00PM
Hilton Austin Downtown
500 E 4th St
More people watched the Women’s World Cup in 2015 than the NBA finals. What does that mean for brands leading up to the Olympic Summer Games in Rio this summer? What lessons can be learned from world events since the 2014 Winter Games at Sochi? How will fans be engaged? How should you think about capitalizing on second-screen attention? What’s the creative that will break through?
As brands, sports companies, and organizations look ahead to the Summer Games, get a preview of how the US Olympic Committee, NBC Sports, Visa, and digital strategists are preparing to capitalize on global digital attention and learn how to make the most of your organization’s own moment.
Managing Dir Mktg & USOC Productions
United States Olympic Committee
Brian Gordon joined the United States Olympic Committee in March 2015 as Managing Director of Marketing and USOC Productions. In addition to directing marketing and production efforts, he oversees ...Show the rest
Brian Gordon joined the United States Olympic Committee in March 2015 as Managing Director of Marketing and USOC Productions. In addition to directing marketing and production efforts, he oversees digital media, which includes TeamUSA.org and the Team USA Digital Media network of 26 National Governing Body websites, as well as the Team USA social channels that have a reach of nearly eight million fans. A two-time Emmy Award winner for work on Monday Night Football and the Super Bowl, Gordon’s 25-year career includes stints at ABC Sports, Indianapolis Motor Speedway Productions, Phillips Van Heusen and ONE World Sports. In addition, he served as an Associate Director for NBC at the Sochi 2014 Olympic Winter Games.Hide the rest
Chief Brand & Innovation Mktg Officer
Chris Curtin is the Chief Brand and Innovation Marketing Officer at Visa Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platfo...Show the rest
Chris Curtin is the Chief Brand and Innovation Marketing Officer at Visa Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platforms in new channels and with financial institutions, merchants, developers and technology partners. Additionally, he is responsible for the stewardship of the Visa Brand, Product and Sponsorship marketing efforts.
Before joining Visa in 2013, Curtin was Senior Vice President of Marketing Strategy, Innovation and Operations at HP, where he developed and executed HP marketing strategy, customer engagement, multi-purpose innovation and helped drive the HP brand in existing and emerging channels. His oversight included marketing operations, digital and social media, mobile marketing and HP.com, the company’s global web flagship.
Prior to HP, Curtin was Vice President of Global Media & Technology at The Walt Disney Company, directing the company’s new media marketing and technology initiatives. In his 13 years at Disney, he also managed global media buying, planning and digital-channel initiatives. He served as the principal architect behind a plan to move Disney Destinations into the digital space; structured and implemented Disney Travel on Demand, the first interactive travel cable channel; and launched Disney’s first external commitment to user-generated brand marketing via a Disney Parks channel on YouTube. He served as a special adviser to Michael Eisner as Vice President of Corporate Synergy and Special Projects.
Chris earned a B.A. in political science from Denison University and a juris doctor degree from Georgetown University.Hide the rest
Blue State Digital
As a Creative Director at Blue State Digital, Danielle Kantor works to develop fresh, creative campaigns that deliver results. With a background in messaging and communications, Danielle has led cr...Show the rest
As a Creative Director at Blue State Digital, Danielle Kantor works to develop fresh, creative campaigns that deliver results. With a background in messaging and communications, Danielle has led creative development for a range of non-profits, advocacy organizations, cultural institutions, and corporate clients, pushing clients to think about the evolution of their brand, their look, tone, and voice, and find new ways to engage with their constituents.
Recently, Danielle has helped The U.S. Olympic Team inspire a nation of fans, advocated for quality health care in California, expanded an exhibit outside the walls of the museum, and been a voice for individuals like Vice President Biden and key labor leaders. Danielle also leads Blue State’s Facilitation Practice Group, helping to evolve BSD’s creative process.
Before joining Blue State Digital, Danielle worked on the 2012 Obama Presidential Campaign as an outbound digital writer. Danielle earned a Masters in Public Communications from American University, and a BA in Philosophy and Political Science from Tulane University.Hide the rest
SVP & GM, Digital Media
Rick Cordella was promoted to Senior Vice President and General Manager, Digital Media, NBC Sports Group in May 2012. He is responsible for NBC Sports Group Digital, including NBCSports.com, NBCOly...Show the rest
Rick Cordella was promoted to Senior Vice President and General Manager, Digital Media, NBC Sports Group in May 2012. He is responsible for NBC Sports Group Digital, including NBCSports.com, NBCOlympics,com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld and the NBC Sports Talk franchises.
Cordella previously served as Vice President and General Manager, NBC Sports Digital from April 2010 to May 2012 and was responsible for the day-to-day operations of the NBC Sports Digital Network, including NBCSports.com and NBCOlympics.com. He was promoted to this role having served as General Manager, NBC Sports Digital since 2009.
Cordella was instrumental in forging a partnership with ProFootballTalk.com and its companion site, CollegeFootballtalk.com, in July 2009 that propelled NBCSports.com to new traffic records and changed its editorial content philosophy. In addition, Cordella created NBCSports.com editorial cornerstones for baseball (HardBallTalk.com); basketball (ProBasketballTalk.com) and hockey (ProHockeyTalk.com). Cordella also oversaw Rotoworld.com, the industry’s leading fantasy sports news and information site.
Cordella previously served as General Manager, Fantasy Sports, where he managed NBC Sports’ fantasy sports properties, including Rotoworld.com, SnapDraft.com, Allstarstats.com and Sandbox.com. In 2008, the Fantasy Sports Trade Association (FSTA) honored Rotoworld.com as Fantasy Content Site of the Year.
Cordella joined NBC Sports in August 2006 with NBC Universal’s acquisition of AllStar Stats, Inc., the parent company of Rotoworld.com. As Rotoworld’s general manager, Cordella handled all day-to-day duties including management, product development, computer programming, and ad sales.
Cordella graduated from Providence College with a B.S. degree in Business Management.Hide the rest