2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Same Time Zone, Unique Challenges: Rio ‘16 Preview

Monday, March 14
11:00AM - 12:00PM

Hilton Austin Downtown
Salon K
500 E 4th St


More people watched the Women’s World Cup in 2015 than the NBA finals. What does that mean for brands leading up to the Olympic Summer Games in Rio this summer? What lessons can be learned from world events since the 2014 Winter Games at Sochi? How will fans be engaged? How should you think about capitalizing on second-screen attention? What’s the creative that will break through?
As brands, sports companies, and organizations look ahead to the Summer Games, get a preview of how the US Olympic Committee, NBC Sports, Visa, and digital strategists are preparing to capitalize on global digital attention and learn how to make the most of your organization’s own moment.

Hashtags: #sxsw #Rio16SXSW


Brian Gordon at SXSW

Brian Gordon

Managing Dir Mktg & USOC Productions

United States Olympic Committee

Brian Gordon joined the United States Olympic Committee in March 2015 as Managing Director of Marketing and USOC Productions. In addition to directing marketing and production efforts, he oversees ...

Show the rest
Christopher Curtin at SXSW

Christopher Curtin

Chief Brand & Innovation Mktg Officer


Chris Curtin is the Chief Brand and Innovation Marketing Officer at Visa Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platfo...

Show the rest
Danielle Kantor at SXSW

Danielle Kantor

Creative Dir

Blue State Digital

As a Creative Director at Blue State Digital, Danielle Kantor works to develop fresh, creative campaigns that deliver results. With a background in messaging and communications, Danielle has led cr...

Show the rest
Rick Cordella at SXSW

Rick Cordella

SVP & GM, Digital Media

NBC Sports

Rick Cordella was promoted to Senior Vice President and General Manager, Digital Media, NBC Sports Group in May 2012. He is responsible for NBC Sports Group Digital, including NBCSports.com, NBCOly...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo