2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Building Influential Tech Brands

Saturday, March 12
12:30PM - 1:30PM

Hilton Austin Downtown
Salon K
500 E 4th St


Every day a new start up launches or a new platform is developed. But not all of them succeed, despite the brilliance behind the idea. What fails them is the ability to take that platform or product to market - to monetize it, to get traction amongst the intended community, to grow and develop the market for it beyond the initial niche audience and how to brand it and build and nurture that brand. Led by a leading advertising agency known for creating influential work on behalf of the brands they work with, this session will discuss the importance of influence for the longevity of a company and how to build an influential brand in the tech space.

Hashtags: #sxsw #techbrands


Chet Gulland at SXSW

Chet Gulland

Head of Strategy


Chet leads the Strategy group at Droga5. In this role, he is responsible for leading both how the agency approaches thinking about brands and how it evolves and grows its integrated digital capabil...

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David Lee at SXSW

David Lee


Squarespace Inc

As the Chief Creative Officer of Squarespace, David leads the company’s award-winning creative team, whose work encapsulates all brand creative, brand design and product design efforts for the comp...

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Marcela Sapone at SXSW

Marcela Sapone

Co-Founder & CEO

Hello Alfred

Marcela Sapone is the Co-Founder and CEO of Hello Alfred. She is a thought leader in the sharing economy and human-centric, tech-enabled hospitality. The Secretary of Labor and The White House have...

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Robin Thurston at SXSW

Robin Thurston

Chief Digital Officer

Under Armour


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