2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Inspiring Change Through a Connected World

Saturday, March 12
5:00PM - 6:00PM

JW Marriott
Salon C
110 E 2nd St


The world has seemingly never had so many problems. On the other hand, there’s also never been so many causes designed to solve them with technology that enables people to contribute with just the tap of a finger. It’s an amazing time to be in the business of creating change--yet these developments have bred new challenges. It’s never been so difficult to break through and have your cause noticed. With such an explosion of options in what causes to support, there are new standards on the rise to assess the actual value of contributions. This panel will take a hard look at what it takes to have your cause get noticed, in a way that can actually influence behavior and ultimately create action.

Hashtags: #sxsw #activism


David Cascino at SXSW

David Cascino



David Cascino is the founder and CEO of Thunderclap, a platform for amplifying messages people care about. Inspired by the “Human Megaphone” used during Occupy Wall Street, Thunderclap enables anyo...

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Donna Bembenek

VP Mktg Communications


As Vice President, Marketing and Communications, Donna provides leadership and strategic direction to a 30-person department that is responsible for YMCA of the USA’s (Y-USA) traditional and digita...

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Elaine Purcell at SXSW

Elaine Purcell

Strategy Dir


Elaine Purcell is a Strategy Director at Droga5 where she overseas the integrated strategy development on Hennessy, Dixie, Quilted Northern, and the Y. Elaine holds a BBS in Marketing from The Univ...

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Jason Fournier

N American Mktg Mgr


Over the last thirteen years, Jason has led consumer brand marketing & integrated advertising programs at both the agency and client sides. Working with Diageo / Smirnoff, Jimmy Dean, Accenture and...

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Film Badge, Interactive Badge, Gold Badge, Platinum Badge
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