2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

What Winning Looks Like

Saturday, March 12
9:30AM - 10:30AM

Hilton Austin Downtown
Salon J
500 E 4th St


How many organizations that start with a huge, audacious goal get to declare victory and pack up? In 2015 Freedom to Marry was able to declare “mission accomplished” when SCOTUS ruled marriage equality of the law of the land. What can we learn from this decisive victory, and others in the making?
Rich Mintz, Executive Vice President of Blue State Digital, will be joined by Michael Crawford, Director of Digital at Freedom to Marry to discuss observations, insights, and lessons from winning campaigns — what separates the winners from losers, and what it takes to declare victory in the digital age. Moderated by Mashable's Juana Summers.

Hashtags: #sxsw #FTMWin


Juana Summers

Politics Editor

Mashable Inc

Michael Crawford at SXSW

Michael Crawford

Dir of Digital & Creative

Freedom To Marry

Michael Crawford (Director, Digital and Creative) led Freedom to Marry's in-house creative team and directed its award-winning digital program. His work focused on creating innovative digital campa...

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Richard Mintz at SXSW

Richard Mintz


Blue State Digital

Rich Mintz is a visioning, branding, marketing, and communications advisor with 25 years’ experience, who works with issue organizations, large nonprofits and cultural institutions, and brand campa...

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