2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

No More Mr Tough Guy: Brands Putting People First

Friday, March 11
3:45PM - 4:45PM

Hilton Austin Downtown
Salon H
500 E 4th St

Too often, tough guys are idolized and given credit for making “bold business decisions” at critical junctures in the history of the marketplace. As a result, being “tough” has been equated with being “successful” and, perhaps worse, “smart” and “right.”

But what about those less concerned about their tough-guy image and more focused on providing the best possible products and service? Is there a place at the top for the “good guy” or is steamrolling the only way to make it in the dog-eat-dog business world?

Today, culture and people-centric business models are more important and popular than ever. Brands putting people first take a look at what's changed and why it's working.

Hashtags: #sxsw #goodfirst


Dean Carter at SXSW

Dean Carter

VP for Human Resources & Shared Svcs


Dean joined Patagonia’s leadership team as Vice President for Human Resources and Shared Services in May 2015. In his role, Dean provides strategic leadership and direction of Patagonia’s global hu...

Show the rest
Kira Wampler at SXSW

Kira Wampler



Kira joined Lyft as CMO in December 2014, and brings more than 20 years of marketing and product leadership, building great consumer experiences and accelerating business growth across a wide varie...

Show the rest

Mike Isaac


The New York Times

Mike Isaac is a technology reporter for The New York Times, where he covers start-ups and the rise of the "on-demand economy." Previously, he reported on Facebook and Twitter as a Senior Editor at ...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo