2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How to Cultivate Online Brand Ambassadors

Sunday, March 13
3:30PM - 4:30PM

Hilton Austin Downtown
Salon K
500 E 4th St


Astronauts! Peace Corps Volunteers! Diplomats! Learn how some of America's most recognized brands nurture their staff and audiences, and convert them into advocates for the brand, services, products, experiences and information. Federal agencies NASA, the Peace Corps and the State Department -- which are recognized and utilized by diverse swaths of the American public -- have excelled at turning online audiences into vocal brand advocates by producing high-quality content and engaging in first-rate customer service. Leave this panel knowing the difference between "owned" and "earned" brand ambassadors, and understanding how to tap into both to make them your most trusted online spokespeople.

Hashtags: #sxsw #BrandReps


Emily Dulcan at SXSW

Emily Dulcan

Digital Dir

Cystic Fibrosis Foundation

Emily Dulcan is a digital communications strategist with expertise in communications campaigns and planning; digital content creation and strategy for social media, email and web; multimedia produc...

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Erin Ruberry at SXSW

Erin Ruberry

Social Media Specialist

Peace Corps

Erin Ruberry is a Washington, D.C.-based writer and editor specializing in digital media, blogging and social media. She's worked for Pulitzer Prize-winning The Huffington Post and Discovery Commun...

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Jason Townsend at SXSW

Jason Townsend

Deputy Social Media Mgr


Jason Townsend is NASA's deputy social media manager where he helps oversee and coordinate over 450 social media accounts covering NASA’s people, missions, and programs. He coordinates between inte...

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Nicole Stillwell at SXSW

Nicole Stillwell

Communications Mgr

US Department of State

Nicole Stillwell Holler is a digital communications professional working for the U.S. Department of State Bureau of Educational and Cultural Affairs where she manages digital communications and out...

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