How to Cultivate Online Brand Ambassadors
Sunday, March 13
3:30PM - 4:30PM
Hilton Austin Downtown
500 E 4th St
Astronauts! Peace Corps Volunteers! Diplomats! Learn how some of America's most recognized brands nurture their staff and audiences, and convert them into advocates for the brand, services, products, experiences and information. Federal agencies NASA, the Peace Corps and the State Department -- which are recognized and utilized by diverse swaths of the American public -- have excelled at turning online audiences into vocal brand advocates by producing high-quality content and engaging in first-rate customer service. Leave this panel knowing the difference between "owned" and "earned" brand ambassadors, and understanding how to tap into both to make them your most trusted online spokespeople.
Cystic Fibrosis Foundation
Emily Dulcan is a digital communications strategist with expertise in communications campaigns and planning; digital content creation and strategy for social media, email and web; multimedia produc...Show the rest
Emily Dulcan is a digital communications strategist with expertise in communications campaigns and planning; digital content creation and strategy for social media, email and web; multimedia production; messaging and message discipline; earned media; and writing and editing. She is currently the Director of Digital Engagement at the Cystic Fibrosis Foundation, a nonprofit dedicated to curing cystic fibrosis and providing all people with the disease the opportunity to lead full, productive lives. She joined the Foundation in late 2015 after serving for three years as Digital Director at the Peace Corps.
After working with nonprofits in Washington D.C. and Mexico, in 2006 Emily earned a master’s degree in cross-cultural journalism from the Missouri School of Journalism at the University of Missouri, Columbia, and parlayed her love of words into a career in strategic communications. After two years at Fenton Communications, the nation’s largest public-interest communications firm, Emily served as communications director for Emanuel Pleitez’s 2009 campaign for Congress in Los Angeles. She subsequently spent three years wrangling press and managing online communications for Organizing for America/Obama for America in California and Colorado.
Emily serves on the board of the national foster youth empowerment nonprofit Foster Youth in Action. She is a 2013 Truman Project Political Partner and a 2010 New Leader’s Council fellow. She co-directed the NLC-LA chapter in 2011 and currently serves the NLC community as a Life Entrepreneurship trainer. When she’s not living to work or working to live, Emily enjoys travel, cooking and eating well.Hide the rest
Social Media Specialist
Erin Ruberry is a Washington, D.C.-based writer and editor specializing in digital media, blogging and social media. She's worked for Pulitzer Prize-winning The Huffington Post and Discovery Commun...Show the rest
Erin Ruberry is a Washington, D.C.-based writer and editor specializing in digital media, blogging and social media. She's worked for Pulitzer Prize-winning The Huffington Post and Discovery Communications, the world's number one nonfiction media company.
Erin is currently a social media specialist at the Peace Corps; since 1961, the Peace Corps has sent more than 220,000 volunteers to 140 countries in a mission to promote world peace and friendship.
The Peace Corps leverages its network of nearly 7,000 volunteers currently serving around the world to give followers an inside look at the volunteer experience across social media platforms.
A passionate traveler, Erin has spent time living in Seoul, South Korea, and London, England; she writes about travel and culture for various online and print publications.Hide the rest
Deputy Social Media Mgr
Jason Townsend is NASA's deputy social media manager where he helps oversee and coordinate over 450 social media accounts covering NASA’s people, missions, and programs. He coordinates between inte...Show the rest
Jason Townsend is NASA's deputy social media manager where he helps oversee and coordinate over 450 social media accounts covering NASA’s people, missions, and programs. He coordinates between internal social media users and NASA’s external community of fans and followers to tell NASA’s story using tools such as the agency’s flagship Twitter account, @NASA, and pages on Facebook and Google+. Additionally, Mr. Townsend provides guidance to agency leadership on social media best practices, policy, and upcoming social media activities. He also plans and supports successful NASA Socials (formerly Tweetups) events that take online engagement with fans and followers to the next level through behind-the-scenes, in-person experiences.
Previously, Mr. Townsend was the webmaster for NOAA, a federal agency that monitors and studies the Earth, and the U.S. Institute of Peace, a non-governmental organization dealing with foreign policy and international relations. At NOAA, he specialized in the creation, development and operations of online communications for NOAA.gov and NOAA’s Twitter and Facebook social media accounts. At the Institute, he oversaw the daily operations of the USIP.org web site content management system, an e-mail marketing system, social media accounts, and a matrixed team of content contributors. He also worked on the NASA.gov website as a web editor and multimedia producer at both NASA Headquarters and the Goddard Space Flight Center.
Mr. Townsend has over a decade of professional and freelance experience communicating online, starting as a freelance web designer for small local businesses and student organizations at colleges and universities in 1999. He holds a Bachelor's degree in Political Science from the University of Colorado. During his tenure at NASA, he helped NASA.gov win two Webby Awards in 2010 and 2011.Hide the rest
US Department of State
Nicole Stillwell Holler is a digital communications professional working for the U.S. Department of State Bureau of Educational and Cultural Affairs where she manages digital communications and out...Show the rest
Nicole Stillwell Holler is a digital communications professional working for the U.S. Department of State Bureau of Educational and Cultural Affairs where she manages digital communications and outreach for the newly established U.S. Study Abroad Office.
The Study Abroad Office is dedicated to improving capacity for study abroad at higher education institutions, and increasing diversity and participation in study abroad among U.S. students. Her current projects include developing a study abroad capacity building MOOC for higher education institutions in collaboration with the University of Arizona, and managing studyabroad.state.gov, an aggregator for U.S. and foreign government study abroad resources, funding, and programs.
Previously Nicole served as the Deputy Director of Digital Engagement for the U.S. Department of State Bureau of Consular Affairs where she focused on improving citizen services through online engagement and emerging technology.
Nicole began her public service career working at the Capital Area Family Violence Intervention Center (CAFVIC) after graduating from Louisiana State University. At CAFVIC, Nicole developed and implemented communications campaigns, partnering with local religious, auxiliary, and academic organizations to recruit volunteer service providers for survivors of domestic violence and their children.
She then attended law school at Loyola New Orleans College of Law. During law school, she worked at the United Nations Office on Drugs and Crime in Austria, where she developed counter-terrorism law advocacy programs for Middle Eastern and North African countries. After graduating from Loyola, Nicole earned an LL.M. in National Security and Human Rights Law at Georgetown University Law Center while working at the Department of State Bureau of International Security and Nonproliferation.Hide the rest