2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Promise of Cuba

Monday, March 14
12:30PM - 1:30PM

Hilton Austin Downtown
Salon K
500 E 4th St


Buzz is heightening about Cuba, as half a century of Cold War estrangement from the US looks set to come to a close. A new US embassy is on the horizon. With that, the brands are moving in. JetBlue, WPP, and Airbnb are already there — with more set to follow. Yet, for all the promise of this 11 million strong market there will are challenges. Only 1 in 5 Cubans have a phone and only 26% have access to the internet. How will brands navigate this burgeoning new economy and its infrastructural challenges? What defines the Cuban consumer and how will it evolve? As J. Walter Thompson unveils a new study on the Cuban market, a panel of experts explores the Promise of Cuba.

Hashtags: #sxsw #FutureCuba


Johnny Harris at SXSW

Johnny Harris



Johnny Harris is a multimedia generalist who specializes in international affairs, including several stories on the developing economy of Cuba. He is currently based in Washington, DC where he make...

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Michael Nelson at SXSW

Michael Nelson

Head of Emerging Technology

Mirum Reading

Mike Nelson is a JavaScript developer and all-round hacker. He is an strong advocate for the Web as a platform and has spent most of his career so far building and mentoring a team of JavaScript de...

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Todd Copilevitz at SXSW

Todd Copilevitz

Dir of Comms Strategy

J Walter Thompson


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