2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Marketing to Moments That Matter

Friday, March 11
5:00PM - 6:00PM

Hilton Austin Downtown
Salon H
500 E 4th St

From meals to memes, first steps to first job, moving on to moving up, millions of people connect around what matters to them every day. And thanks mobile, people can share—and share in—these moments more easily than ever before. On the surface, some of these moments may feel ordinary. But dig deeper, and they belie extraordinary insights. It’s a simple yet powerful idea: if we can understand more about the moments that matter to people, we can deliver experiences that matter more to them. Using internal data analysis and commissioned research, Ann will explore how people connect around these moments on Facebook and Instagram and how brands can participate in and enhance these moments.

Hashtags: #sxsw


Ann Mack at SXSW

Ann Mack

Head of Content & Activation, Global Consumer Insights


Ann Mack oversees content for Facebook’s global consumer insights practice. Since joining in May 2014, Ann has helped to launch the Facebook IQ consumer insights brand, and has worked on research a...

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