2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Marketers! Guess What? Singles LIKE Being Single!

Saturday, March 12
3:30PM - 4:30PM

Hilton Austin Downtown
Salon H
500 E 4th St

For the first time in U.S. history there are more single adults in the U.S. population than there are married ones. What are the opportunities for brands and retailers, since the majority of marketing messaging and retail strategy today assumes a de facto couple or family-centric attitude? Not all singles are looking for love; in fact, many are content with and even see many benefits in being single. The New Independents are living among us consuming and shopping. In this session we will share our new research on who they are, what they like, how we should be talking to them and the innovative new technologies for engagement they love!

Hashtags: #sxsw


Anne Marie Stephen at SXSW

Anne Marie Stephen

CEO & Founder


Anne Marie Stephen is the Founder/CEO of Kwolia, retail technology consultancy. She is a strategic innovation advisor specializing in emerging retail technologies, mobile location, data and analyti...

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Manolo Almagro at SXSW

Manolo Almagro

Sr Managing Dir Innovation & Retail Technology


Manolo (Manny) Almagro leads TPN’s retail technology practice, providing strategic direction and creating best-in-class digital marketing solutions for the agency’s global brand and retailer client...

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