2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Celebration, Not Exploitation

Sunday, March 13
3:30PM - 4:30PM

Hilton Austin Downtown
Salon J
500 E 4th St

Is female empowerment a trendy topic that advertisers are using to get noticed or are we on the verge of a marketing revolution? This conversation looks at brands using female empowerment as a marquee element of their communications and the digital marketing executives helping them tell their stories. We will explore the authenticity of advocacy from brands and highlight the thought leadership being done in the space. This discussion will bring attention to the art of storytelling in content marketing, the huge opportunity for cause marketing, and the impact it makes on today’s impressionable millennial audience.

Hashtags: #sxsw


Anna Plaks

VP of Brand Experiences


Anna Plaks is the VP of Brand Experiences at Refinery29 where she oversees the company’s internal creative strategy department that services brand partners. Anna‘s team ideates and executes custom ...

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Brian Beitler


Lane Bryant

Brian is the Executive Vice President and Chief Marketing Officer for Lane Bryant. Prior to this role he was the Executive Vice President and Chief Marketing Officer of David’s Bridal, the nation’s...

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Chrysi Philalithes

Chief Digital Officer


Recognized as one of The Guardian’s “50 Women to Watch” and in Dell's 2012 #Inspire100 list as a world changer, Chrysi is a marketing, digital & communications expert. She loves building high profi...

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Emily Grant

Dir Strategy


Emily Grant is the Director of Strategy at Interbrand specializing in nonprofit communication strategy. Emily holds a B.A. in Marketing, Design from Texas A&M University, and has held roles at insi...

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