2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

What’s More Important: Fashion or Impact?

Sunday, March 13
12:30PM - 1:30PM

Westin Austin Downtown
Continental 1-2
310 E 5th ST

In slow fashion, great style comes with a great story.The company story sets the tone and can be the unique characteristic every company needs. But should it define the brand? Or should the company’s products be its claim to fame? How can we tell the story while highlighting both fashion and impact? With a growing number of digital platforms, how do you pick and utilize channels that will elevate products and narratives with out one trumping the other. The panel members are all too familiar with this delicate balance of storytelling. They’ll share the lessons learned from the ups and downs they’ve faced in creating successful impact brands in a crowded marketplace and digital landscape.

Hashtags: #sxsw


Barrett Ward

Founder & CEO


Brittany Merrill Underwood at SXSW

Brittany Merrill Underwood

Founder & Pres

Akola Project

Kirsten Dickerson at SXSW

Kirsten Dickerson

Founder & CEO

Raven and Lily

Miki Agrawal

Co-Founder & CEO



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