2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Marketing Latino Cool

Monday, March 14
5:00PM - 6:00PM

Hilton Austin Downtown
Salon K
500 E 4th St


Half a century after the biggest Hispanic-specific media conglomerate started to take shape, most media outlets and agencies targeting Hispanics are still creating and marketing content based on formulas that came out of Latin America (family-centered, allegedly conservative programming). But as this demographic shifts towards 2nd and 3rd generation Latinos, and Latino culture becomes more complex and sophisticated, that formula is rapidly becoming obsolete. Specifically, is there a distinctive brand of Latino cool that media outlets and marketers are missing, and why?

Hashtags: #sxsw #LatinoCool


Alexis Tirado at SXSW

Alexis Tirado

Managing Editor


Alexis Tirado is the Editorial Director of Flama Univision's site for Latino millennials. Flama is UCI’s first fully dedicated over-the-top network providing premium English-language video and edit...

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Jose Simian at SXSW

Jose Simian

Multicultural Content Strategist

Hola.com USA

José Simián is a New York-based bilingual writer and multiculrual content strategist, and Digital Deputy Editor for Hola.com USA.

In the past, he was executive editor of Manero at UrbanDaddy an...

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Nuria Net at SXSW

Nuria Net

Sr Editor, Music


Nuria just joined Univision News' digital department as its Senior Editor cover music. Most recently, she was Editor for Social Storytelling and Special Projects at Fusion, the digital and TV netwo...

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Yehudit Mam at SXSW

Yehudit Mam



Yehudit Mam was born and raised in Mexico City and moved to the U.S. in 1992.
Her advertising work has won a Clio, two Addy Awards Citations of Excellence, a New York Festival Citation of Excelle...

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