2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Flail or Fail: Marketing to Fandom

Monday, March 14
9:30AM - 10:30AM

Hilton Austin Downtown
Salon K
500 E 4th St

Since the rise of the “superfan” and major fandom-driven successes like the Veronica Mars Kickstarter, you’ve been scrambling, just like everyone else, to re-evaluate the power of fandom and its potential to help your business. But marketing to fandom isn’t just about slapping the word “super” onto an existing subculture. You need to find new ways of thinking about branding and consumer loyalty. (And you need to get a Tumblr.) We are longtime fans who’ll tell you about core principles of fandom marketing that will win you lifetime loyalty from your own fanbase. Learn to love us, and we'll love you right back.

Will your project fail? Or will fans flail?

Hashtags: #sxsw #fandomsxsw


Aja Romano at SXSW

Aja Romano

Geek Culture Reporter & Fandom Consultant

The Daily Dot

Hi! I'm Aja. I'm a geek culture & fandom reporter for the Daily Dot, which means I write about and explore online geek and fandom-based communities like Tumblr, and hopefully provide inroads to hel...

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Ashleigh Gardner at SXSW

Ashleigh Gardner

Head of Writer & Publisher Partnerships


Ashleigh helps publishers and writers seize new engagement opportunities on Wattpad, while also connecting up-and-coming Wattpad writers with publishers and exciting opportunities. Before joining W...

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Mike Rugnetta

Host PBS Idea Channel


Yashoda Sampath at SXSW

Yashoda Sampath

Research Dir



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